Infantino

Senior Graphic Designer | Brand & Packaging Designer

During my four years at Infantino, I collaborated with cross-functional teams to
develop packaging systems, multiple sub-brand identities, and retail-exclusive product lines for major retailers. From concept through production, I helped create cohesive packaging experiences that balanced brand storytelling, consumer appeal, and manufacturing requirements across multiple product categories.

MY ROLE:

Wee Wild Ones

Project:

Collaborated on the visual identity for Wee Wild Ones, a playful collection of baby products inspired by bright colors and gender-neutral patterns. The packaging system was designed to create a fun, cohesive brand presence while allowing each product to stand out on the shelf.

My Role:

Brand Style look & feel
Brand & Packaging Guidelines
Instruction Sheets
Packaging design
3D product mockups
On-site photoshoot support

201007-00 Music & Magic Pull to Play_Dragon_POG.jpg

The Sleep Collection

Project:

Developed the line look and packaging identity for Infantino's Sleep Collection, an international line of baby products designed to support bedtime routines. The goal was to create a cohesive packaging system that unified the collection while making the products easily recognizable on the shelf.

My Role:

Collection Line look & feel
Packaging style guide
Packaging design
3D product mockups

Go Gaga ( A Target Exclusive)

Project:

Go Gaga is Infantino's exclusive product line for Target, designed to complement the core Infantino collection while meeting Target's co-branding and packaging standards. The challenge was to create packaging that remained true to the Infantino brand while seamlessly integrating Target's retail guidelines across a variety of products.

My Role: